Building a successful website is something that requires continuous effort. Your website’s design and feel can have a significant impact on the user experience. A website that has UI/UX issues can frustrate the users which results in an increase in bounce rate, a decrease in traffic and hence reduced conversions.
Websites with a great UI design give you better customer retention, enhanced SEO performance and design flexibility that allows for easier updates to optimize the user experience.
This blog covers some quick and easy Ui fixes that you can implement to instantly create a more interactive and user-friendly website that reflects your brand best.
These simple tips are sure to remove frustrating elements from your website making the whole experience seamless for your target audience so keep on reading till the end.
- A Brief Look at UI/UX and Their Importance
- UI (User Interface)
- UX (User Experience)
- Why Do They Matter?
- 7 Effective Ui Fixes to Keep Users Happy
- Create a Balance Between Aesthetics and Functionality
- Use Colors Wisely
- Declutter Ui
- Pay Attention to CTAs
- Give Feedback to User’s Actions
- Adhere to Design Standards
- Use Elemental Hierarchy in Ui
A Brief Look at UI/UX and Their Importance
Before we look into some important Ui fixes, let’s first discuss some key distinctions between UI and UX. Though both of these terms determine how a user feels while navigating your website, they are still a lot different than you think.
Here is what sets Ui and Ux apart from each other
UI (User Interface)
You can imagine UI as the outfit that your website wears. By that same token, Ui has more to deal with how your website looks. The UI of your website includes its overall layout, fonts, color scheme, button placement, etc. In short, UI is everything that users can see or touch on your website.
An effective UI is visually appealing and prominent, easy to navigate and consistent with your brand.
UX (User Experience)
UX as the name suggests, has to deal with the overall experience of the users on your website. You can think of it as your website’s personality. A website with a good user experience makes the entire journey of the user from the landing page to the finishing of their desired task smooth and fast.
UX is what most users remember once they have left the website which is what makes it an important element of web design and development.
Why Do They Matter?
A website with a great UI and UX is like a well-organized store where everything seems exactly where it needs to be. Such websites are easy to navigate as every layout element is noticeable and easily accessible.
A website with critical Ui/Ux web design mistakes makes it hard for the user to access the information they need. This urges them to leave soon and without taking any action which affects the SEO as well.
Investing in quality UI and UX can increase customer engagement and boost retention which is exactly what you need to stay ahead of the competition.
7 Effective Ui Fixes to Keep Users Happy
Following are some effective Ui fixes that you can implement right now to ensure a more pleasant user experience every single time.
- Create a Balance Between Aesthetics and Functionality
One effective way to create a better Ui is by finding the right balance between the aesthetics and functionality of the platform. A website that looks great and works even well is sure to attract more visitors.
The user interface of your website should look cool while also offering a certain level of practicality. One way to do that is by using the basic jobs-to-be-done framework in your design. The design should facilitate quick completion of the tasks the users are trying to do.
For example, let’s say you have a website that sells books. Now the interface of the landing page should focus on this specific task and should not contain distracting pop-ups or dynamic visual elements that do not contribute anything to this task.
- Use Colors Wisely
The Color scheme of your website is also a key Ui element as it can directly influence how users feel. The color palette of your website should reflect your brand and guide clicks.
As a rule of thumb, you can use 2 or 3 main colors along with some neutrals. You can also test some contrasts to make certain elements of your Ui more prominent.
Right color combinations can make your website visually appealing and more functional at the same time.
- Declutter Ui
Decluttering is another important Ui fix according to every expert Ui Ux design agency that can elevate the user experience to a great extent. You can declutter by using white spaces properly so that your content has enough room to breathe.
Another way to do that is by using a visual hierarchy to guide the users. This can be accomplished by eliminating unnecessary animations, graphics or pieces of content that can distract the user from the main message.
- Pay Attention to CTAs
You also need to pay attention to the choice and placement of the call to action (CTA) on your website. An effective CTA is both clear and easily visible. When writing CTAs, make sure to use compelling word combinations like Shop Now, Learn More, Sign Up etc.
You need to place the CTA in a place where it becomes visible without any effort on the user’s part. One effective strategy is to use contrasting-colored CTAs above the fold i.e., the part of the webpage that is visible without scrolling.
- Give Feedback to User’s Actions
Another way to make your Ui better is by making sure the users get real-time feedback once they perform an action. There are many ways to go about it. Let’s say a user starts downloading a file from the website, now you can use UI elements like countdowns or progress bars to give them an idea about how much longer they need to wait.
You can also use color or shape changes of the buttons to show the users the action they have just taken has been acknowledged by the website.
- Adhere to Design Standards
While experimenting with new design trends can be helpful, there are some universally accepted and recognized design elements that you should not try to change.
Things like icon usage or placement of things like search bars and menus fall into this category. Every UI element that most users are familiar with and expect to see at a certain part of the webpage should not be misplaced.
For example, most users are used to seeing search bars on the top sidebar, at the end of the header menu or at the center of the top section of the webpage. Placing it at some other place like the page footer or beneath your blog posts can throw some users off.
The same goes for text elements. For example, most people associate the “?” symbol with help. Using some other symbol like “!” for this purpose is also a bad idea that can frustrate the users which can increase bounce rates.
- Use Elemental Hierarchy in Ui
This is another key Ui fix according to every expert web design agency that can make or break a website. Elemental hierarchy means every text and visual element of the webpage must be used based on its utility and the way users see the page.
Your main aim should be to create a UI where the most important functions appear either on top or at prominent locations in that area.
You can use larger elements to represent important information and gradually decrease the size thus guiding the users organically down the pages.
Give different elements of the Ui specific sizes, weights and colors to show how they separate from each other in terms of their importance and usefulness. Make sure to use white spaces efficiently using clear lines and well-defined elements to help users move easily through the interface.
Conclusion
A UI that is interactive, well-designed and functional is the only thing that keeps users coming back to your website. It drives engagement, boosts conversions and gives you a competitive edge which is why you need to use the tips mentioned above.
You can significantly improve your website’s UI by creating a balance between aesthetics and functionality, using elemental hierarchy and decluttering.
Doing these simple things can make it much easier for new users to navigate the website and find what they need quickly which leads to more engagement and hence a higher search engine ranking. Visit Insights Dubai if you are looking to get the best UI and UX design services for a diverse range of industries all over Dubai, UAE.