The number of social media users in UAE has jumped to 10.65 million in 2025. The most popular platforms in the UAE are Facebook, Instagram and TikTok, closely followed by Twitter and LinkedIn in the 4th and 5th ranks.
Like a website, your social media profile too, is the face of your brand. It is accessible 24×7, all days a week throughout the year. Moreover, it is an excellent opportunity to keep in touch with your audience, answer their queries, share about your brand and improve your overall brand visibility.
Who makes all of this possible? A good social media marketing agency in Dubai. With their expert social media marketing services, a social media agency in Dubai can take your brand from 0 to 1 in no time. In this blog, we will be answering some of the most asked questions about social media agencies like:
- What do they do
- What services do they offer
- How do I choose a social media agency for my business or brand and more?
No fluff. Straight to the point.
What Do Social Media Agencies Do
At the core of their roles and responsibilities, a social media agency manages your brand’s online presence across different platforms. They brainstorm content pieces, create content, publish and promote it all while making sure that every message resonates with your audience and is in line with your goal.
A good social media marketing agency in Dubai will go beyond aesthetic visuals and good-to-read captions. They will also spend time studying your competitors, researching the market, studying your audience and creating a data-driven strategy to get real results.
What Services Do They Offer
Typically, here are the core social media marketing services you can expect from your social media marketing agency in Dubai:
1. Strategy Development
It includes everything from understanding your audience to market trends and competitor research. Based on this information, the social media agency will come up with a strategic plan which includes:
- What kind of content should you put out
- How should the visuals and communication feel like
- Content calendar with publishing date and time
- Hashtags
- Growth strategy
- Metrics you should track
2. Content Creation
Once the guidelines for growing your brand are set, the agency will start creating content — both visual and written. This includes:
- Content shoots (photos and video formats)
- Post copies and captions
- Blogs and other content pieces
Some agencies take care of your brand’s content needs end-to-end. This means they will be the ones to shoot and edit it as well.
3. Community Management
One of the most important responsibilities of a social media agency is to keep your community engaged. It includes responding to comments and queries in the DMs. Some social media agencies may also offer crisis management during PR emergencies, helping you manage negative publicity online.
4. Paid Advertising
Besides focusing on organic growth, social media agencies will also look into paid ads. They will run targeted campaigns on platforms like Facebook, Instagram, LinkedIn and other platforms to reach a specific set of audiences with a specific intention.
5. Analytics and Reporting
A strategy that isn’t tracked or measured may fall flat in the long run because you don’t know where and what to optimize. As a result, one of the important social media marketing services happens to be tracking how your social media performs and optimizing the campaign based on data.
6. Influencer Collaborations
Many social media agencies also offer influencer collaboration as one of the social media marketing services. The creator economy is growing at lightning speed with UGC-generated content creators increasing by 93% year over year. Influencer collaborations give brands access to a niche and loyal audience, increasing their visibility.
How to Choose a Social Media Agency in Dubai
The social media marketing agency in Dubai you choose to partner with will play a leading role in how your brand is perceived online. In fact, it can quite literally make or break your brand. Here’s a simple yet comprehensive checklist to guide your decision.
Take a Look at Their Portfolio
Start with what kind of brands and businesses they have worked with before. Go through the strategies, output and the ROIs they were able to achieve. Consider:
- How in-depth were the strategies?
- Did the investment justify the ROI?
- Is there a particular industry they are well-versed with?
A strong portfolio speaks louder than big promises.
Understand Their Process
Understand how detailed their working process is. What do the timelines look like? What is the approval and communication process? Good agencies follow a structured step-by-step process. They emphasize smooth handover and clear communication between different teams. Any agency that is willing to rush the research and strategizing part of the process may not get it right.
Check Their Area of Expertise
When taking a look at their portfolio, check for the industry that most of their projects fall under. While some agencies specifically target a niche industry, such as real estate, lifestyle or luxury, some may cater to all. It is best to see if the agency has prior experience in working in your industry.
Focus on Results
A good social media marketing agency in Dubai will focus on results, not vanity metrics. While it is easy to get impressed by the increase in follower count, if these followers don’t turn into buyers, there are no results as such. Ask the agency how they measure success.
Customization Over One-Size-Fits-All
If an agency sends over a generic package with costs to you, run and don’t look back. Even the minute details and differences make a significant impact. For example, a lifestyle brand may demand a higher number of feed posts than a B2B brand. Similarly, a B2B brand will benefit more from guides, case studies and whitepapers. A decor brand would not.
Their Network is Their Net Worth
Your social media agency’s network will play a significant role in your growth. Be it access to premium publishing houses, media outlets, other brands or influencers, these connections will enable high-quality collaboration. It can put you in the best of places in no time.
Comprehensive Services
Will the agency be taking care of everything or will you have to collaborate with more than one partner to get your social media up and going?
In most cases, it is best to have everything handled by one agency. This way, you only have to contact the assigned POC for all your requirements. Additionally, communication within departments becomes easy making the overall process smooth.
In contrast, if you have more than one partner for your social media, you will have to spend more time ensuring each partner has everything they require, the deadlines are being met, the message is not lost in translation, and both the partners are on the same page.
Data Security and Privacy Compliance
Besides sharing credentials, there’s a chance that you will be sharing a lot of confidential information with the agency related to your partnerships and collaborations. Understand how they take care of maintaining privacy while ensuring open communication.
Insights Marketing and Communications
We at Insights Marketing and Communications offer one of the best social media marketing services in Dubai. Our tailored social media marketing strategies, paired with compelling content and high-converting ads, place you in front of the right audience effectively.
We follow a broad 3-step approach — Discovery, Implementation, Optimization — each broken down into measurable steps for sustained growth. Furthermore, we take care of all aspects of content creation for you from writing to design and video production. Get in touch with us today to explore the best social media marketing services in Dubai that are best suited for you.